I have worked in several "spas" or wellness centers over the past few years and find that they tend to be very much more centered around massage and either acupuncture or skin work then Reiki. It is hard for massage therapists or acupuncturists to understand that Reiki is as equal in value to someone sufferings as what they do. I've had tons of massage and acupuncture and, obviously, tons of Reiki. I am here to tell you that Reiki works just as good or better in some cases, than both.
The massage therapy world touts that we need a massage every week or twice a month or monthly, cajoling their clients to book their next appointment, convincing them that continued massage is just a given.
What massage therapists and other healing modalities and the public don't understand is that Reiki should be done weekly, biweekly or once a month also just like a massage, unless you have a chronic or severe condition which should treated more aggressively - like 3 treatments a week for two weeks, tapering down to two a week for 2-3 weeks, then once a week, etc and then maintenance treatments until the condition is gone or greatly reduced and manageable.
We need to educate the public and the massage therapists and other alternative healing professionals that Reiki is just as valuable, just as effective (if not more so) as what they do - hey we're already charging what they do. I find that there is a belief out there by these professionals that because Reiki training is quick, easy and relatively inexpensive compared to the time and money one has to spend to becoming a massage therapist or acupuncturist, etc., that they equate that to the efficacy of Reiki treatments or the efficacy or abilities of Reiki Practitioners. You can spend $10,000 on massage school and still come out a poor massage therapist or a egotistical, "bad bed side mannered" acupuncturist - believe me - I know from experience.
So the answer is to blog, write articles and educate the public about the benefits and healing properties of Reiki.